People | Perspective

Our People

b3sg consists of a focused group of professionals with a diverse range of marketing and advertising experience to help you grow your business. The b3sg team has gained firsthand knowledge and expertise working in many sectors including: entertainment, consumer software, enterprise software, fashion retail, biotech, healthcare and the medical device industry.

Among the brands we've collectively represented are: Sony, McAfee, HBO, Network Associates, Siemens, Bank of America, Versace, Veritas Software, Inc., BMC Software The Gap, Amdahl, Universal Pictures, Banana Republic, Old Navy, Alexander Wang, Xerox, MAX Furniture, Little Forest Skin Care, Tapestry Medical and Reliant Healthcare Solutions.

The roles we've held include brand management, marketing, communications, public relations, offline and online advertising and design.

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Our Perspective

1) Customers want to like your product. They want it to be new, exciting and innovative. They want it to solve their problems and they want it to enhance their lives.

2) Your message serves as your first impression. Your message is as essential to your business as your product or service.

3) Your product is going to be perceived by your potential customers on a number of levels in a series of encounters. Each encounter must hit a home run.

4) Confusion is perhaps the most effective way to lose a customer’s interest. Consistent and clear messaging across multiple disciplines is essential to success.

5) We can help you to create powerful, compelling and consistent marketing programs that reach your target audience and convert them into customers.

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