People | Perspective
b3sg consists of a focused group of professionals with a
diverse range of marketing and advertising experience to
help you grow your business. The b3sg team has gained firsthand
knowledge and expertise working in many sectors including:
entertainment, consumer software, enterprise software, fashion
retail, biotech, healthcare and the medical device industry.
Among the brands we've collectively represented are: Sony,
McAfee, HBO, Network Associates, Siemens, Bank of America,
Versace, Veritas Software, Inc., BMC Software The Gap, Amdahl,
Universal Pictures, Banana Republic, Old Navy, Alexander
Wang, Xerox, MAX Furniture, Little Forest Skin Care, Tapestry
Medical and Reliant Healthcare Solutions.
The roles we've held include brand management, marketing,
communications, public relations, offline and online advertising
1) Customers want to like your product. They want it to
be new, exciting and innovative. They want it to solve their
problems and they want it to enhance their lives.
2) Your message serves as your first impression. Your message
is as essential to your business as your product or service.
3) Your product is going to be perceived by your potential
customers on a number of levels in a series of encounters.
Each encounter must hit a home run.
4) Confusion is perhaps the most effective way to lose a
customer’s interest. Consistent and clear messaging
across multiple disciplines is essential to success.
5) We can help you to create powerful, compelling and consistent
marketing programs that reach your target audience and convert
them into customers.